In November 2019, Xcel Brands, a New York-based design and consumer products company led by Robert D’Loren as CEO, acquired the Longaberger brand. Xcel Brands is working with the Longaberger family to maintain the values Dave Longaberger instilled in the brand and its community.
Xcel Brands intends on working with the skilled artisans in Dresden, OH to manufacture Longaberger heir-loom quality baskets.
Yes! Xcel Brands will continue to make handmade baskets in Dresden, OH. We are also working on other product categories including food, pottery, and other home decor products, many of them made in local communities around the United States and abroad.
All products purchased through Longaberger.com or QVC.com since November 2019 are guaranteed free from manufacturing defects. Unfortunately, we cannot offer to repair or replace Longaberger branded products purchased before November 2019.
Yes! Xcel is launching the Longaberger home sales program. The Longaberger Family program, will give you the opportunity to set up a Longaberger marketplace and earn up to 20% on the sale of each Longaberger item on Longaberger.com, and certain of Xcel’s other brands including Judith Ripka Fine Jewelry, either through home parties or through your social media channels. We are excited to work with the Longaberger family of home consultants and customers to begin maintaining both the community and financial opportunity that Longaberger offered women across America.
Longaberger is owned by Xcel Brands and is not associated with The former Longaberger Company, CVSL, JRJR Networks, or with the prior multi-level marketing organization.